Creating a digital presence doesn’t mean simply building a website and waiting for customers to approach your brand. Your website is your company’s online foundation. It serves as your primary customer touchpoint and conversion machine. As such, you must ensure it ranks high in search engines, stands out from the competition and relates to your visitors’ intentions. As a business owner, it is critical that you maintain a responsive website design to appeal to search engines and online users. You must ensure your target customers see a legit business platform when they search for your company online. Otherwise, you risk losing trust from your prospective clients and dissuade them from engaging with your brand.